Crossword clue: the act of introducing variety (especially in investments or in the variety of goods and services offered)

The most common answer is diversification (15 letters).

2 answers found in Letterora's clue database (Wikidata facts, Open Trivia DB, WordNet and Webster definitions — all licensed sources).

Possible answers

diversification 15 letters wn-def

the act of introducing variety (especially in investments or in the variety of goods and services offered)

variegation 11 letters wn-def

the act of introducing variety (especially in investments or in the variety of goods and services offered)